Shop owners bring Pink Friday to downtown

Brick-and-mortar shops "taking a big hit"
by Lexi Lynn | Posted November 22, 2025
Anika Rodriguez and employee Alexandria Noelle wear pink to celebrate the inaugural Pink Friday. Photo by Lexi Lynn.

Pink balloons adorned street corners in downtown Chico Nov. 21 to signify 15 small businesses banding together for the first ever Pink Friday. 

Pink Friday is a nationwide event that encourages consumers to shop at local businesses in lieu of big box stores. Founded in 2020 by the Boutique Hub, a community dedicated to supporting independent retailers, the event takes place the week before Black Friday to encourage  customers to “support small retailers first,” according to its website. read more

An iconic downtown Chico store calls it quits

Collier, Chico's first hardware store, to close at end of month
by Karen Laslo | Posted March 8, 2025

photo by Karen Laslo
Matt Lucena, one of the brother owners, behind the Collier Hardware counter.

As I crossed the street to park my bike in its usual spot in front of the store on a recent afternoon, I saw the big sign in the window: “Store Closing Sale.”

From our house in the Avenues, Collier Hardware was just a short bike ride downtown. I looked forward to my jaunt to the venerable 154-year-old store. My routine was I’d park my bike conveniently in front of the store, go in and look around to see what was new, find the item I needed, make my purchase and ride home. I confess that I felt a little smug knowing that I hadn’t contributed to the climate crisis by driving my car downtown.

Over the past 28 years, since we’ve lived in Chico, Collier has been the store I’d go to for such items as light bulbs, dish towels, nails, screws, work gloves, flashlight batteries or one of their big, red leaf rakes.

Collier Hardware has been owned and operated by the Lucena family since 1971. When I learned that the store was going to close, I asked Matt Lucena, one of the three brothers who owns the store, why they were closing. He replied, “The store is losing money.”

I felt sad knowing that Chico was going to lose, like so many other towns across our country, one of its iconic, charming old downtown stores. I resented the fact that people are shopping more and more on-line or driving way across town to one of the big box stores to make their purchases.

Before I left, I made one final Collier Hardware purchase, and, even though I didn’t need it, I bought their last big red rake.

Karen Laslo is a freelance contributor to ChicoSol.